New Product Process

New products are the lifeblood of any company. It’s what keeps you competitive.

And no one has more experience launching new products – successfully – than Case. We have over 50 years of putting new products on a precise revenue trajectory. We do it every day, for companies with sales between $20 million and $250 million.

The Cost Of Doing Nothing? Frightening.

The fact is, introducing new products is essential. And as personal as a fingerprint. But it sure beats the cost of doing nothing. We call it COI, or Cost Of Inaction. Doing the same old thing – or nothing at all – can cost a company more than $10,000 a day! (And that’s a low estimate.) Not making a decision is actually the worst decision, because it ignores critical challenges vital to your company’s survival.  We will calculate the actual cost for your company based on your circumstances to help you understand your current situation.

Put Case On The Case.

At Case, our experts help CEO’s, CMO’s, COO’s and Presidents identify trends, zero in on opportunities, and boost distribution. We even invented a program that captures the attention of just about any potential customer, complete with compelling sales materials that close the sale.

What categories has Case helped lift off new products? Just about all of them. Frozen foods. Accessories. Retail. Fitness. Industrial products. Name the category and Case has probably helped launch a successful product in it. We help you:

• Fine-tune or reinvent your new product process
• Close more sales, faster.
• Motivate employees to act on new plans to exceed goals
• Integrate new employees and programs to generate more profits
• Revolutionize your sales process with engaging videos (If a picture is worth a thousand words, a video is worth a thousand pictures!)

Do Something!
Call 888-826-4466 and let Case guide your next launch. We’ll also help you identify your Cost Of Inaction and what you can do about it.

Experienced Case Experts Are Ready For Lift Off.

Brian McAdams
With over 40 years of “C” level experience in a wide range of businesses, Brian has bought and sold companies worth over $500 million and put start ups on the New York Stock Exchange.



Rob Schmidt
Rob has more than 20 years of consumer marketing experience, including running 100 million brands for international corporations. Client experience includes Walmart, Sam’s, Costco, Target, Kroger, Safeway, and nearly every major US retailer. A seasoned social media marketer, Rob’s specialty is launching new products that delight consumers.